What is EdTech
Education Technology (EdTech) is an umbrella term that covers any emerging technologies that use software, IT tools and other platforms to facilitate learning. EdTech is still in the early stages of its development, but it shows promise as a method of customising and revolutionising the education industry.
Subsectors of EdTech
EdTech encompasses a variety of subsectors which we’ve listed below, and some companies do overlap into multiple categories.
- Digital library
- Tutoring marketplace
- Learning data analytics
- Digital tech skills
- Online Assessments
- Learning management systems
- Workforce development
- Study tools & support
A digital library is an organised collection of open-access digital documents. Digital libraries enable people to share knowledge anywhere, anytime, with any number of people and this proved more than essential during COVID-19.
The tutoring marketplace consists of structured learning activities that tutors designed entirely for class procedures. Online tutoring focuses on improving learners’ performance. In 2021, the global online tutoring services market was valued at $6.57 billion.
The language learning sector incorporates technology that supports the learning of new languages. The language learning segment accounts for 21% of the global EdTech market and has significant growth potential. In 2021, it reached £40 billion. Recognisable examples of language learning apps are Duolingo and Babbel.
Learning Data Analytics
Learning data analytics covers data measurement, reporting to understand and optimize learning, collection, and analysis. A great example of this is Lightspeed systems a software platform that supports K-12 education.
Digital Tech Skills
Digital Tech Skills have the ability to use software and coding to access and manage information. Coding falls under digital tech skills and includes companies like Educative and Repl. it.
Online assessments became more popular during COVID-19, and they were widely adopted as the need for paper-based processes has reduced. Certain exams are still on paper, but they can also be conducted on a computer saving time and paper.
Pre-K is a demographic which includes programs for pre-schoolers and early learners. Pre-K tech plays an essential role in early childhood education by focusing on building a child’s social, physical, emotional, and cognitive development. In addition, they commonly follow organization-created teaching standards in shaping curriculum, instructional activities, and goals.
Learning Management Systems
Learning management systems provides software for the administration, documentation, tracking, reporting, and delivery of electronic educational technology. The global learning management systems market is projected to reach $81million by 2030.
Companies in the Workforce sub-sector deliver digital education and training in vocational and professional contexts, i.e., upskilling, and professional certificates. Better Up and Hone are examples of Workforce development companies.
Study tools & Support
Study tools and support include social learning and lesson planning, which help teaching, learning, and parent-teacher communication. Examples of study tools and support are Class Dojo and Twinkl.
The concept of gamified learning is gaining traction in K-12 and higher education as it provides an engaging and innovative platform. As a result, the global game-based learning market is expected to reach$27.52 billion in 2026. Examples of educational gaming apps are Brainscape and Managahigh.com.
The Benefits of EdTech
EdTech study tools and apps encourage collaboration in the classroom by allowing students to upload their homework and digitally communicate with one another about their thought processes and work together to solve problems. At the same time, technology enables one-on-one interaction with teachers as students can ask classroom-related questions and seek additional help on difficult-to-understand subjects.
24/7 access to learning – automation
EdTech tools and devices are making it easier for students to have full access to the classroom in a digital environment. Whether at school, in the car, or at home, connected devices give students Wi-Fi and cloud access to complete work at their own pace without needing to be in a physical classroom.
Personalised educational experiences
EdTech tools allow teachers to create personalized learning plans for each student. In addition, educators are now turning to apps that consistently measure aptitude to customize learning based on a student’s strengths, skills, and interests to identify areas for improvement.
The Current Disruptors of EdTech
Founded: 2019| New York
Ethena provides clients with online compliance training for its employees. The start-up offers courses in a variety of topics, including harassment prevention and hiring and interviewing. Ethena is a Series B funded company with a total funding amount of $50.4M.
Founded: 2017 | California, US
Juni Learning is an online learning platform for students ages 7-18. The curriculum covers Computer Science, Math, and English. Students can choose from 3 different course formats, including: 1:1 lessons, on-demand and bootcamps. Juni Learning is a Series A funded company with a total funding amount of $11.3M.
Founded: 2016| London, England
Multiverse is a tech start-up that matches talent who have not graduated from college with apprenticeship opportunities. Multiverse is a Series D-funded company with a total funding amount of $414M.
Founded: 2016| Vienna, Austria
GoStudent is a digital platform that connects students to teachers in a virtual learning environment. GoStudent is a Series D-funded company with a total funding of$686.3M.
Founded: 2016 | London, England
eduMe is a mobile-based training platform for new employees. eduMe is a Series B funded company with a total funding of $27.2M.
Who are Storm6?
Storm6 are specialists in global EdTech recruitment, connecting organisations with the talent to drive their mission. Launched in 2022 to service the EdTech industry, Storm6 connects specialist talent with businesses at the forefront of education technology innovation. As a specialised EdTech recruitment agency, we partner with some of the most innovative and disruptive Pre-K, Language Learning and Gaming EdTechs. Storm6 has a dedicated team of specialists who are well equipped to match the perfect candidate for emerging EdTech start-ups and scale-ups. Get in touch with us to find out more!