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The increasing demand for digital learning solutions impacts the growth and transformation of the EdTech industry. However, like any disruptive tech industry, EdTech is not immune to recessions. This article explores the impact of the recession on the EdTech industry by examining the challenges and opportunities that arise during these periods.

Decrease In Funding

During a recession, businesses tend to become more cautious with their spending and investments; this can result in decreased funding for EdTech start-ups and reduced venture capital investments. As a result, start-ups and scale-ups may need help securing capital to sustain operations and drive innovation. Additionally, academic institutions may need to cut back on their spending on education technology, impacting the adoption and growth of EdTech solutions. According to HolonIQ, the EdTech market venture capital funding is down by 67% from 2022 and 83% from 2021. The current projection for venture capital funding in 2023 is $ 3.5 billion compared to $ 10.6 billion in 2022 & $20.8 Billion in 2021.

Cost Effective EdTech Solutions

Businesses and educational institutions frequently look for less expensive alternatives to conventional teaching techniques in times of financial difficulty. EdTechs have a chance to provide cost-effective platforms, digital resources, and learning management systems in response to the growing demand for economical solutions. In addition, during a recession, EdTech suppliers are more likely to succeed if they can show their products’ benefits and how they are cost-effective.

Increase In Corporate Learning Tools

Recessions often bring about changes in the job market and workforce requirements. During these periods, people may seek to enhance their skills or explore new career paths. EdTech platforms in the corporate learning and workforce development sectors can play a vital role in providing accessible and affordable upskilling and reskilling opportunities. Companies may also prioritize learning and development programs to retain and engage employees. EdTech providers that offer relevant and in-demand courses, certifications, and training programs like Degreed and Continu can cater to this shifting demand and capitalize on the changing needs of learners and organizations.

Increase In Acquisitions

Recessions can lead to larger EdTech companies acquiring smaller start-ups or merging with competitors. This consolidation can result in a more concentrated industry landscape, where dominant players have a more substantial market presence and financial resources. As a result, smaller EdTech companies may need help to compete. To combat this, smaller EdTechs can seek partnerships and collaborations to leverage the capabilities and reach of larger EdTechs.

Moreover, recessions present challenges and opportunities for the EdTech industry. While decreased funding and investment pose hurdles, the increased demand for cost-effective solutions & shifting learning needs creates avenues for growth. During economic downturns, acquisition can also shape the EdTech landscape. EdTech companies that can adapt, innovate, and provide relevant and affordable solutions are more likely to withstand the economic downturn and emerge stronger from the recession.

Why Storm6?

As a global EdTech recruitment agency, we understand that hiring is key to the success of your EdTech. We are dedicated to supporting the rapid growth of the EdTech industry by growing the teams of impactful EdTech start-ups and scale-ups. If you’re looking to expand your team, contact us today. We are here to help you find the right talent in the specialisms of Sales & Marketing, Engineering and DevOps, Product Management, and Data & Analytics. To stay updated on the latest industry news, follow our LinkedIn Page.