USA EdTech
Salary Guide 2025

The EdTech landscape is undergoing a remarkable transformation, with the US K-12 sector emerging as a powerhouse of innovation and growth. As we approach 2025, the market demonstrates unprecedented momentum, expected to surpass $40 billion with a robust CAGR of 14% through 2028.

Both education institutions and students are embracing the benefits of technology driven education, which has demand for professionals in the field is growing exponentially, creating a vibrant job market across the USA. Current hubs include New York and Boston on the East Coast, as well as San Francisco, Chicago and Austin.

We have just published our US EdTech Salary guide for 2025, looking at the salary and hiring trends across all the key roles in EdTech, from Sales and Marketing – to Engineering and Project management.

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How We Collected The Data

The salary data collection methodology incorporates multiple sources, including Storm6’s placement data, public information from platforms like LinkedIn and Glassdoor, and direct industry insights. This comprehensive approach ensures accurate salary benchmarking across different roles and locations. Storm6 is the top US staffing firm for EdTechs making our data the strongest in the market.

EdTech Market Insights & Landscape in 2025

The evolution of the EdTech market in the US has been driven by strategic government initiatives, such as the Every Student Succeeds Act (ESSA) and American Rescue Plan which are both providing crucial infrastructure funding, particularly benefiting underserved areas and promoting equitable access to educational technology.

The transformation extends beyond just adopting simple tools and softwares, as American educational institutions are witnessing a fundamental shift in how technology integrates with learning – AI-driven tutoring, gamified learning experiences, and interactive curricula have evolved from innovative concepts to standard educational components. This shift has created unprecedented demand for professionals skilled in software development, educational technology, and data analytics within the education sector

For hiring teams and organizational leaders in the EdTech sector, understanding this landscape is crucial. The market’s rapid expansion signals a need for strategic talent acquisition, particularly in areas driving innovation like AI and software engineering. As technology becomes increasingly central to education delivery, the ability to attract and retain skilled professionals who can navigate EdTech’s evolving landscape becomes a critical competitive advantage.

Data Privacy & Security In The Spotlight

As online educational platforms become increasingly integral to the delivery of education, data privacy and security emerge as critical priorities for 2025. The rapid digitalization of education has created an unprecedented need for robust data protection frameworks and cybersecurity expertise, particularly as schools and institutions handle sensitive student information at scale.

Security measures are becoming more stringent, with schools and EdTech companies facing heightened pressure to protect student data, leading to increased talent demand for data protection and cybersecurity specialists.

Organizations must prepare for comprehensive compliance requirements, including:

• Enhanced data encryption protocols
• Strict access control mechanisms
• Regular security audits
• Transparent data handling policies
• Advanced threat detection systems

The landscape of data protection for educational technology is evolving rapidly, with new standards and regulations reshaping how EdTech companies manage information. For hiring teams, this transformation necessitates a strategic shift in talent acquisition, as organizations must prioritize cybersecurity expertise when building their technical teams, ensuring they have the capability to implement and maintain robust security frameworks.

Over 2025, parental consent mechanisms will become more sophisticated and comprehensive. EdTech companies must develop clear policies around data usage and storage, with particular emphasis on transparency and accessibility. This evolution in privacy requirements creates new challenges for hiring managers, who must now seek professionals who understand both educational technology and data protection principles.

For EdTech organizations, the implementation of these security measures isn’t just about compliance – it’s about building trust with educational institutions, parents, and students, to ensure long term success. As the sector continues to grow, companies that prioritize data privacy and security in their recruitment and operational strategies will emerge as industry leaders, better positioned to navigate the complex landscape of educational technology.

The Rise Of Hybrid Learning Environments

The transformation of traditional classrooms into dynamic learning spaces has revolutionized educational delivery methods. Hybrid learning environments, initially adopted as a necessity during the COVID pandemic, have evolved into a strategic advantage for educational institutions in 2025 and beyond.

The hybrid learning model represents a sophisticated blend of in-person and digital instruction, offering flexibility in educational delivery, while creating diverse learning opportunities. While the pandemic catalyzed rapid adoption, educational institutions now recognize the long-term strategic value of being able to connect with students outside of traditional educational settings, leading to more intentional implementation strategies.

Forward-thinking schools are expanding their digital integration beyond basic classroom tools, creating comprehensive learning ecosystems that include:

• Seamless transitions between physical and virtual spaces
• Flexible scheduling options for diverse learning needs
• Interactive digital resources that complement traditional instruction
• Enhanced collaboration tools for student engagement
• Adaptive assessment systems for progress tracking

For edtech hiring teams, this evolution presents unique challenges and opportunities, as the successful implementation of hybrid learning environments requires teams skilled in educational technology integration, curriculum development, and digital resource management.

AI’s Role In Personalized Learning

Artificial Intelligence stands at the forefront of educational transformation, reshaping and disrupting the education sector, creating unprecedented opportunities for personalized learning experiences that adapt in real-time to individual student needs.

The integration of AI in education goes beyond basic automation, as education focused AI systems can be used by institutions to analyze student performance patterns, learning preferences, and engagement levels to create dynamically adjusted learning pathways, allowing for educational programs to be optimized for each student.

For EdTech hiring teams, this evolution demands a strategic approach to talent acquisition, as organizations must now seek professionals who have a firm grasp on both educational psychology and artificial intelligence implementation to create systems that benefit students and educators alike.

Organizations must prioritize building teams that can effectively implement and manage AI-driven learning solutions, the focus should be on professionals who can translate complex AI capabilities into practical, student-centered learning experiences while maintaining the human element in education.

EdTech Recruitment Trends

Recruitment patterns in the EdTech sector are undergoing a significant transformation leading into 2025, driven by evolving workforce preferences and technological advancements. As EdTech organizations prepare for 2025, understanding these shifts becomes crucial for maintaining competitive advantage in talent acquisition.

A notable trend emerging is the return of “boomerang employees” – professionals who rejoin their former organizations with enhanced skills and industry perspective. These candidates bring valuable combinations of cultural familiarity and fresh insights, significantly reducing onboarding timelines and integration costs.

The landscape of qualification requirements is evolving, with 50% of tech job postings expected to eliminate traditional degree requirements by 2025.

Instead, organizations are prioritizing:

• Technical proficiency in cloud computing and AI
• Demonstrated problem-solving capabilities
• Industry-specific experience
• Proven project delivery track record
• Adaptability and learning potential

When dealing with EdTech clients, our specialized recruitment consultants noted a significant shift in workforce composition, with organizations adopting more flexible staffing models. By 2025, the workforce distribution is projected to evolve:

Employment Type	Projected Percentage
Traditional Full-time	70%
Contractors/Gig Workers	30%

The integration of technology in recruitment processes is accelerating, with 40% of HR departments planning to implement AI-powered recruitment tools by 2025. These solutions streamline candidate screening, enhance matching accuracy, and reduce hiring biases.

Workplace flexibility continues to influence recruitment strategies, with 65% of tech professionals citing hybrid work arrangements as a crucial factor in employment decisions. Organizations must adapt their policies to attract and retain top talent in this evolving landscape.

Having a focus on diversity and inclusion remains paramount, with 85% of tech companies strengthening their D&I initiatives in hiring processes, to help mitigate biases in AI development and ensuring equitable access to education technology. 

ED&I In EdTech

Despite the EdTech sector’s mission to democratize education, diversity representation at leadership levels reveals concerning gaps. A comprehensive analysis of the industry’s diversity landscape shows a stark contrast between user demographics and leadership composition.

Current leadership demographics paint a revealing picture:

• Executive roles held by people of color: Less than 10%
• Women in C-suite positions: Below 30%
• Companies with all-white boards: 50%
• Organizations with diverse board representation: Fewer than 20%

For edtech hiring teams, these statistics underscore a critical challenge in building truly representative leadership structures. The impact extends beyond mere numbers – this homogeneity in decision-making positions can significantly limit the perspective breadth in an industry designed to serve diverse learning communities.

Recent data from 2023 indicates measured progress, with 25% of new board appointments representing women or minorities. However, this pace of change suggests that achieving meaningful diversity will require more deliberate action from industry leaders.

The Connection Between Salaries And Investment

EdTech companies adjust their compensation packages based on their funding stages. This reflects how the industry has grown and competes for talent. Data from over 20,000 candidates shows clear salary increases through different funding rounds.

Here’s how salaries change with funding stages:

Funding Stage	Salary Increase
Series A	Baseline
Series B	Up to 11%
Series C	Up to 28.4%
Series D+	Up to 39.7%

These increases highlight several market trends:

• Companies with strong funding use competitive salaries to attract talent
• Later funding rounds need more specialized skills
• Industry growth creates demand for experienced professionals
• Companies keep talent by offering better compensation packages

The link between funding and pay shows the EdTech sector’s rise from startups to major industry players. Companies can offer better packages as they secure more funding rounds. This is a big deal as it means that they can attract top talent in engineering, data analytics, and executive leadership.

These patterns match wider industry trends. Series D+ companies can pay almost 40% higher compensation than Series A companies. This gap shows both available capital and job complexity in more established companies.

Download Our USA EdTech Salary Guide

As the EdTech landscape continues to evolve, embracing these trends will be essential for both institutions, educators and students to stay ahead in the rapidly changing world of education.

If you’d like to know more, download our full 2025 US EdTech Salary Guide below.